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If you g g google or yahooooooo!, you may have heard this talk of RPC and how high how or low your average revenue per click is. As an adsense entrepenuer, your main focus is on your number of clicks and the amount of money that each click is worth. Although both of these numerical values are dependant on many other factors (CTR, CPM, ad unit impressions, location of ads, number of ads, and type of ads), for simplistic purposes, we will focus on ‘how to get higher rpc’ and then, possibly, tweak our ads a bit and see if any change results. This rationalization is due, of course, to the fact that the main goal is to get more revenue. So, let’s get more money per click (hence, resulting in more revenue) by targeting key words that have high prices on them. As soon as we have these expensive keywords, then we can modify their placement, design and type.
You paying atttention?
To shop for these luxury keywords, we will go to a Yahoo Seach Marketing site where you will find a box labeled tools to the right side of the middle of the page. In the tools menu, 2nd from the top of the list of tools, click on the View Bids Tool and a separate screen will pop up. Simply type in some sample keywords that would relate, in some way, to your site and its content. Think of random keywords and throw in some locations (i.e. Las Vegas condos) to see if a specific city/state would generate more RPC than another city/state. Again, just play around with it and see which words have higher bids. These words with the higher prices on them are, of course, the words that you will want to target in your content.
So, now that you, have these pricey keywords, let’s figure out how they will deem relevant for our users and create some content with them and about them. So as not to abuse or sound plain, use synonyms for the keywords (and all your words) instead of having the same word(s) over and over. You know, different but the same type stuff. This will also add to the amount of words that the search engines detect. Join us next time when we cover SEO. There is so much more to explain and to be learned, stay tuned.